CJ CheilJedang Launches 'Bibigo Signature Galbi Mandu' with Chef Yoo Yong-wook

CJ CheilJedang has partnered with Chef Yoo Yong-wook, a former employee and current operator of the Michelin-recognized 'E Mok Smoke Dining,' to launch a new product: 'Bibigo Signature Galbi Mandu' (rib dumplings). Chef Yoo, who spent eight years at CJ CheilJedang, played an integral role in the entire product development process, from initial concept to final creation, aiming to create synergy with the Bibigo brand.

The new dumplings are inspired by Chef Yoo's signature 'beef rib' dish. A key feature is the application of a unique smoking technique, which enhances a distinct smoky flavor. The dumplings boast a crispy wrapper encasing a filling that captures the texture of ribs. The accompanying sauce is a fusion of American barbecue flavors with a Korean twist.

This collaboration signifies a deep trust between CJ CheilJedang and Chef Yoo, who is described as a former colleague and an expert who knows the company exceptionally well. CJ CheilJedang plans to expand this partnership, introducing more products infused with smoky flavors, such as 'Smoked Chicken Drumstick Steak,' in the future.

To mark the launch, CJ CheilJedang released video content on its official social media channels on July 27th, detailing the product development story and the background of the collaboration. Chef Yoo expressed his affection for CJ CheilJedang, referring to it as his "first and last workplace." He also emphasized the significance of collaborating with the Bibigo brand for this product launch. CJ CheilJedang stated its commitment to continuously offering new culinary experiences, enabling consumers to easily enjoy premium taste and quality in their daily lives.