Coca-Cola Blocks 'I Love Jesus,' Allows 'I Love Satan' in Personalization Tool

Coca-Cola is facing criticism after its online product personalization tool reportedly blocked religious phrases while allowing offensive or anti-religious messages. Social media users widely shared screenshots of the tool, sparking a wave of backlash and calls for a boycott of the company's products.

According to reports, Coca-Cola's official guidelines prohibit religious and political content on personalized products. However, users found that the automated filter seemed to react inconsistently. Online creator Ryan Haff shared videos showing the "Devil is king" slogan being accepted, while "Jesus is king" was immediately rejected with a message stating the name or phrase was not allowed. Further tests allegedly showed "Satan is good" being accepted, but "Jesus is good" being rejected. Similarly, "I love Satan" reportedly passed personalization, while "I love Jesus" was blocked. Some users also reported that "Allah is king" was accepted, while Christian phrases were rejected.

"The Daily Wire" reported that phrases like "Holy Trinity," "Virgin Mary," and "Holy Spirit" were rejected, citing restrictions on religious figures. However, the tool allegedly permitted "Jesus is evil" and "Jesus is wicked." In response to the growing online outcry, Coca-Cola has since modified the website's functionality, though the initial issue caused significant controversy.

Coca-Cola acknowledged the system's issues in its FAQ section, stating it reserves the right to reject any names or phrases due to double meanings or cultural and religious sensitivities. The company previously stated that its tool does not approve religious or political phrases, trademark names, or celebrity names, and all submissions undergo final verification. The appearance of a phrase in the product preview does not guarantee final approval.

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The company has made every effort to do this correctly.