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Color Lens Platform Ponfish Launches Experiential Pop-Up Store with AR Fitting
🇰🇷 South Korea /Technology

Color Lens Platform Ponfish Launches Experiential Pop-Up Store with AR Fitting

From Dong-A Ilbo · (8m ago) Korean Positive tone

Translated from Korean, summarized and contextualized by DistantNews.

TLDR

  • Color lens platform Ponfish opens an experiential pop-up store at the Musinsa Seongsu Mega Store's Next Beauty Zone.
  • The pop-up features an AR fitting zone, allowing customers to virtually try on various colored lenses without physical wear.
  • Ponfish aims to provide an intuitive experience and expand brand awareness to both domestic and international visitors.

Ponfish, a leading color lens platform operated by Chae-ngigo, has launched an innovative pop-up store at the Musinsa Seongsu Mega Store's Next Beauty Zone. This experiential space, which opened on April 24th, offers customers a unique way to explore the latest in colored lens fashion. Unlike traditional retail, the Ponfish pop-up emphasizes a cutting-edge AR fitting zone, allowing visitors to virtually try on a wide array of lens colors and styles without the need for physical wear. This technological integration aims to make the selection process more accessible and engaging.

The decision to open this expanded offline experience follows the positive reception of previous pop-up zones in Myeongdong and Jeju duty-free shops. Ponfish recognizes the growing consumer interest in interactive retail and aims to capitalize on this by offering a more immersive brand encounter. At the pop-up, customers can view various brands and new collections, including three new shades from the 'Classet' line and five from the 'Envy' series. Furthermore, participation in on-site events offers incentives like a two-pair pack of daily lenses and a moisturizing solution, adding an extra layer of engagement for visitors.

Through this pop-up store, we wanted to provide customers with an opportunity to experience colored lenses more easily and intuitively.

— Ponfish representativeThis quote explains the core objective behind the experiential pop-up store.

According to a Ponfish representative, the primary goal of this pop-up store is to offer customers a simple and intuitive way to experience colored lenses. The company also views this initiative as a crucial touchpoint for increasing brand recognition, not only among domestic consumers but also among the growing number of international tourists visiting Korea. By leveraging the popularity of Musinsa's Seongsu Mega Store, a hub for fashion and beauty trends, Ponfish is strategically positioning itself to capture a wider audience and solidify its presence in the competitive beauty market.

We expect it to become a touchpoint for promoting the brand not only to domestic customers but also to overseas visitors.

— Ponfish representativeThis statement highlights the brand's ambition to reach a broader audience, including international tourists.
DistantNews Editorial

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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