Consent Required for Targeted Advertising on iDNES.cz

This content is currently unavailable due to user consent settings regarding targeted advertising. To proceed, users must make a choice regarding how they wish to view advertisements on the iDNES.cz platform.

Readers are presented with two primary options: a premium subscription service for 199 CZK per month, which offers unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz without any advertisements. This subscription also includes access to digital newspapers and magazines.

Alternatively, users can opt for a free service that includes targeted advertising. This option requires consent to the use of cookies and other tracking identifiers for the purpose of displaying personalized ads. These ads are tailored based on user browsing habits and interests, processed by MAFRA, a.s., and its 125 advertising partners.

Users can revoke their consent to targeted advertising at any time. However, revoking consent will prompt them to switch to the ad-free iDNES Premium service. Consent for other purposes, such as personalized content delivery, can be changed or revoked independently of the premium subscription.

The platform also processes data based on legitimate interest. Users have the option to object to this processing and adjust their privacy settings in the "Detailed Settings" section. The chosen settings will apply across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. The processing of data for various purposes, including ad performance measurement and audience understanding through statistics, is outlined.