iDNES.cz Notifies Users About Advertising Consent Options

This article serves as a notice to users of iDNES.cz regarding advertising preferences and data usage. To continue accessing content, users must consent to how advertisements are displayed.

Two primary options are presented: a free service with targeted advertising or a premium subscription to iDNES Premium for an ad-free experience. The premium service, costing 199 CZK per month, offers unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital newspapers and magazines.

For users opting for the free service with ads, consent is required for the use of cookies and other online identifiers for targeted advertising. This involves profiling user habits and interests based on online activity to display relevant ads. Both MAFRA, a.s., and its 125 advertising partners will process this data. Users can revoke their consent at any time, but doing so will prompt them to switch to the ad-free premium service.

The notice also details other data processing activities, such as creating profiles for personalized content and advertising, measuring ad and content performance, and audience understanding through statistics. Users are informed about their right to object to data processing based on legitimate interest and can adjust privacy settings in a "Detailed settings" section. Specific data processing for personalized content and site operations requires explicit consent, even if the user opts for the ad-supported model.