iDNES.cz outlines advertising and user consent options

This article is a technical notice from iDNES.cz regarding advertising display and user consent settings. It presents two primary options for users accessing the website: a premium, ad-free experience or a free version supported by targeted advertising.

The "iDNES Premium" option offers unlimited access to content across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital newspapers and magazines, all without advertisements for 199 Czech Koruna per month.

Alternatively, users can opt for the free service by agreeing to targeted advertising. This involves the use of cookies and other online identifiers to tailor advertisements to user interests based on their online behavior. The notice specifies that both MAFRA, a.s., and its 125 advertising partners will process this data. Users can revoke their consent at any time, though doing so will prompt them to switch to the ad-free premium service.

The notice further elaborates on the data processing methods, including profile creation for personalized content and advertising, ad performance measurement, audience understanding through statistics, service development, and technical site operation. It also mentions the possibility of opting out of certain data processing based on legitimate interest.