Cookie Consent Notice from iDNES.cz

This article from iDNES.cz serves as a cookie consent notice, presenting readers with choices regarding personalized advertising. Users are informed that they can continue accessing the site for free by agreeing to targeted advertising, which involves the use of cookies and other online identifiers.

The publisher, MAFRA, a.s., explains that targeted advertising is based on profiling user habits and online activity. This profiling is conducted by MAFRA, a.s., and 125 advertising partners. Users are informed that they can withdraw their consent for personalized advertising at any time, which would then prompt them to subscribe to the ad-free iDNES Premium service.

Alternatively, users can opt for the iDNES Premium subscription for 199 Czech koruna per month, which offers unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz without advertisements. This premium package also includes access to digital newspapers and magazines.

The notice further elaborates on the data processing activities, including selecting ads and personalized content, measuring ad and content performance, understanding audiences through statistics, and developing services. It specifies that while consent for personalized ads can be withdrawn, certain data processing for other purposes, such as content personalization and site operation, may still be based on legitimate interest, with options to object or adjust privacy settings.

For users who choose the free, ad-supported option, consent for targeted advertising will be granted for the purposes outlined. However, due to technical reasons related to ad providers, users must explicitly disagree with specific data processing activities if they do not wish for them to occur, even if they consent to general targeted advertising.