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This article from iDNES.cz outlines the advertising models available to its readers, differentiating between a free service supported by targeted advertising and a premium subscription offering an ad-free experience.

Readers are presented with two primary choices: either consent to targeted advertising, which personalizes content and ads based on browsing habits and interests, or opt for the "iDNES Premium" subscription for 199 CZK per month. The premium option grants unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital newspapers and magazines, all without advertisements.

The website explains that consenting to targeted ads involves allowing MAFRA, a.s., and its 125 advertising partners to collect and process user data. This data is used to create profiles for personalized content and advertising. Users can revoke their consent at any time, but doing so will prompt them to switch to the paid "iDNES Premium" service.

The article also touches upon the processing of data based on "legitimate interest" for purposes beyond targeted advertising, such as content personalization and website operation. Users are informed that they can manage these settings and raise objections in a "Detailed settings" section. The text emphasizes that the chosen settings will apply across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.