iDNES.cz Cookie Consent and Privacy Notice

This article is not a news report but a cookie consent and privacy notice from the Czech online portal iDNES.cz. It presents users with two primary options for accessing content: either by agreeing to targeted advertising or by subscribing to the "iDNES Premium" service for an ad-free experience.

The notice explains that accepting targeted ads involves agreeing to the use of cookies and other online identifiers. This data is used to tailor advertisements to users' interests, a process undertaken by MAFRA, a.s., and its 125 advertising partners. Users are informed that they can withdraw their consent at any time, which would then prompt them to switch to the premium, ad-free service.

For users who opt for the free, ad-supported access, the portal specifies that certain data processing activities, beyond targeted advertising, can be managed. These include personalization of content, performance measurement, audience understanding through statistics, service development, and the technical operation of the sites. Users have the ability to object to data processing based on legitimate interest and adjust their privacy settings.

The notice emphasizes that the chosen settings will apply across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. It also details that while consent for targeted advertising can be withdrawn, certain essential functions like content personalization and technical operations require continued consent or a move to the premium subscription.