Czech Media Outlet Explains Ad Consent and Premium Service Options

This article is a technical notice from the Czech media outlet iDNES, explaining its advertising and user data policies. It presents two primary options for readers: either consent to the use of cookies and other online identifiers for targeted advertising or subscribe to a premium service that offers an ad-free experience across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.

The notice elaborates on the process of targeted advertising, stating that user habits and online activity data are collected to display relevant ads. It mentions that both MAFRA, a.s., and 125 advertising partners are involved in this data processing. Users are informed that they can withdraw their consent at any time, but doing so will prompt them to switch to the premium service.

Furthermore, the text explains that certain data is processed based on "legitimate interest," and users have the option to object to this processing or adjust their privacy settings. The notice specifies the types of data processing involved, including profile creation for personalized content and ads, ad performance measurement, and website technical operation. It also notes that some data processing for specific purposes, like personalized content selection and technical operation, requires user consent even within the free, ad-supported model.