iDNES Premium offers ad-free access with subscription options

Access to premium content on iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz is now primarily offered through a subscription model. The publication details two main options for readers seeking to engage with its content.

The first option is the "iDNES Premium Bez reklam" (Without Ads) subscription, priced at 199 Czech koruna per month. This tier provides unlimited access to all articles across the mentioned websites, along with digital versions of newspapers and magazines, all free from advertisements.

Alternatively, users can opt for a free access tier that includes targeted advertising. This option allows continued reading, video playback, participation in contests, and engagement in discussions, with advertisements tailored to user interests. This personalization is based on data collected about online activities, processed by MAFRA, a.s., and its 125 advertising partners.

Readers can manage their consent for targeted advertising and other data processing activities. While the free tier offers access, users can revoke their consent for targeted ads at any time, which would then prompt a transition to the ad-free premium subscription. Specific data processing for purposes beyond targeted advertising can also be modified or revoked without requiring a switch to the premium service.