Dear Parents, Prioritize Campuses That Prepare Children for Digital Careers

Parents are shifting their focus when selecting universities for their children, moving beyond the prestige of public or private institutions to prioritize programs that offer strong digital career preparation. This trend reflects a growing societal emphasis on the quality of learning experiences and post-graduation employment opportunities.

Cyber University's Digital Business program is highlighted as an example of this evolving approach. The program adopts an 'Industry-Based University' concept, integrating core areas such as business, technology, data analysis, artificial intelligence, digital marketing, and digital business. Students engage not only in theoretical learning but also in practical industry projects, professional internships, and case studies tailored to current workforce demands.

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Parents are becoming smarter in choosing a campus for their children. They don't just look at tuition fees, but also consider whether the campus can provide industry experience, build digital competencies, and open up real career opportunities after graduation.

Vivi Afifah, head of Cyber University's Digital Business program, noted that the digital transformation is reshaping how companies recruit and develop talent. She stated that parents are becoming more discerning, looking beyond tuition fees to assess a university's ability to provide industry experience, build digital competencies, and create tangible career pathways for graduates.

Afifah emphasized that in the current digital economy, job readiness and relevant skills are more critical investments than an institution's status. The program aims to ensure graduates can not only understand business and technology theories but also apply them effectively in real-world corporate settings, making industry experience a vital component of their education.

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In the era of the digital economy, job readiness and competency relevance are far more important investments than simply considering the status of the university.