Developer Sentiment Index: Market Verifies Companies on Housing Quality

The Polish real estate market is showing signs of stabilization, but developers are not anticipating a rapid recovery. A July survey by Tabelaofert.pl and Rednet Partners indicates that while fewer developers expect sales to fall, the majority now anticipate stable sales rather than a significant increase.

Robert Chojnacki, founder of Tabelaofert, notes that the market has moved past its worst fears but has not received a "pass" for easy sales. Buyers are taking their time, inspecting finished apartments, comparing layouts, and negotiating prices. The era when any property with walls and windows sold easily is over. Success now hinges on projects being well-priced, well-designed, and meeting buyer needs.

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The client is not gone, they just stopped rushing. They have a choice, they look at finished apartments, compare floor plans, and most importantly, negotiate the price. The times when everything with doors and windows sold were gone forever.

With nearly 70,000 units available in Poland's seven largest cities, even an improved demand will not benefit all projects equally. The market will increasingly penalize earlier decisions on land acquisition, apartment mix, and pricing. The focus is shifting from "how many units to build" to "for whom, where, and to what standard."

Regarding prices, most developers (77.9%) expect current price lists to remain stable. However, experts anticipate that price adjustments will be made on a project-by-project basis, depending on location, construction stage, sales pace, and the number of completed units. While some projects might see price increases, others will require discounts or adjustments. The most likely scenario for the market as a whole is stabilization accompanied by numerous price promotions.

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The market will increasingly scrutinize decisions made many months earlier: the choice of land, the structure of apartments, their layout, and price. For years, the industry mainly asked how many apartments needed to be built. Now, the question of for whom, where, and in what standard we are building them is becoming increasingly important.