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This article serves as a notice regarding advertising and content display preferences for users of iDNES.cz and its associated websites, including Lidovky.cz, Expres.cz, and Antiyoutuber.cz. It presents users with a choice between two primary options for accessing content.

The first option is a free service that includes targeted advertising. Users who select this option consent to the use of cookies and other online identifiers for the purpose of displaying advertisements tailored to their interests. This targeted advertising is conducted by MAFRA, a.s., and its 125 advertising partners. The article provides a link for users to view the list of partners and further information.

The second option is iDNES Premium, a paid subscription service that offers unlimited access to content across the affiliated sites without advertisements. This premium service also includes access to digital versions of newspapers and magazines.

The text elaborates on the data processing involved in targeted advertising, explaining that user profiles are created based on browsing habits and online activities. This profiling is used to select personalized content and advertisements. Users are informed that they can withdraw their consent for targeted advertising at any time, though doing so will prompt them to switch to the ad-free premium service. Consent for other data processing purposes, not related to targeted ads, can be modified or withdrawn separately.

Users are also informed about the processing of data based on "legitimate interest" and are directed to a detailed settings section to manage these preferences and object to data processing. The article specifies that the chosen settings will apply to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. It lists various data processing activities, including ad performance measurement, audience understanding through statistics, service development, and website operation.