Digital Economy Enters More Realistic Phase, Becomes Shock Absorber and Drives Economic Equity

Indonesia's digital economy is entering a more grounded phase, moving beyond the hype and focusing on tangible contributions to the nation's economic stability and real-world needs. Ibnu Sunanto, CEO of PT Bimasakti Multi Sinergi, a prominent fintech company, emphasizes this transition.

Sunanto explains that the Indonesian economy is currently under significant pressure. He cites OECD projections of a 4.7% growth for 2026, with consumption and investment hampered by energy costs, borrowing expenses, policy uncertainties, and a weakening labor market. Consumer confidence has also dipped, reaching its lowest point since September 2025, though still remaining in positive territory.

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Macroeconomically, our economy is indeed under pressure. The OECD projects Indonesia's growth in 2026 at around 4.7%, with consumption and investment being pressured by energy costs, borrowing costs, policy uncertainty, and labor market weakness. Consumer confidence is also weakening; the consumer confidence index fell to 120.9 in May 2026, the lowest level since September 2025, although it remains in a fairly positive zone.

He contrasts this with the past, where the digital economy's expansion was largely fueled by aggressive marketing, large-scale promotions, subsidies, and intense competition for users. This era of rapid, often subsidized, growth is now giving way to a market that demands more substance.

Now, Sunanto asserts, the market is evolving. The digital sector is expected to transform into a force that balances the economy and drives productivity by addressing genuine requirements. PT Bimasakti Multi Sinergi, with its 22 years of experience in fintech and e-payment solutions, including the local Yogyakarta-based app JogjaKita, is positioned to contribute to this more mature digital landscape.

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Now the market begins to demand...