Director slams cinema recordings as 'cheap marketing,' urges producers to take responsibility
Translated from Malay and summarized by DistantNews. Read the original for the full story.
At a glance
- Film director Ghaz Abu Bakar criticized individuals recording and uploading movie clips from cinemas to social media.
- He expressed concern that some industry insiders might permit illegal recordings as a form of cheap marketing.
- Abu Bakar stressed that copyright infringement should not be used to promote films and urged producers to take responsibility.
Acclaimed film director Ghaz Abu Bakar has strongly condemned the practice of recording movie scenes within cinemas and subsequently uploading them to social media platforms. The 51-year-old filmmaker described the act of recording inside theaters as a serious offense that should not be taken lightly, particularly when it involves local creative works.
Honestly, I am not very active on the Threads platform because, for me, it's quite confusing. However, I truly appreciate the efforts of film reviewers who are concerned about the existence of illegally shown film clips on that platform.
Abu Bakar voiced his frustration, stating, "Honestly, I am not very active on the Threads platform because, for me, it's quite confusing. However, I truly appreciate the efforts of film reviewers who are concerned about the existence of illegally shown film clips on that platform." He added, "If I knew this was happening to my own film, I would certainly be angry that my work was being treated that way."
Adding to his concerns, the director of "Polis Evo" worried that certain individuals within the industry might be intentionally allowing illegal recordings to occur as a cheap marketing strategy to attract audience attention. He firmly believes that copyright infringement should never be used as a promotional tool or gimmick to boost ticket sales for any film.
If I knew this was happening to my own film, I would certainly be angry that my work was being treated that way.
"I truly hope this is not a gimmick by the producers to make the film sell better. Do not use copyright infringement as a promotional tool," Abu Bakar urged. He emphasized that if such illegal recordings are indeed happening, the producers must bear full responsibility and support public efforts to combat the widespread culture of recording videos inside cinemas.
I truly hope this is not a gimmick by the producers to make the film sell better. Do not use copyright infringement as a promotional tool.
Originally published by Utusan Malaysia in Malay. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.