'Discount price higher than regular price!' Salmon fillet cost sparks customer questions

A loyal customer at a Maxima supermarket in Tartu, Estonia, encountered a pricing discrepancy that raised questions about the store's discount strategy. The shopper observed that a salted salmon fillet, advertised with a "Save" price tag, was actually more expensive than its full-price equivalent.

The customer pointed out that the discounted price for the salmon fillet slices was listed at €7.84, while the regular price for the same product was €7.44. This situation led the customer to question how the "discounted" price was determined, as it exceeded the standard cost.

A representative from Maxima addressed the issue, acknowledging that while the store has established procedures for pricing and promotions, occasional errors can occur. "Although the processes are in place, due to the large workload, individual cases of errors related to re-pricing can occur, as in the case in question," the representative stated. The company indicated that such mispricing incidents, though rare, are a result of the high volume of work involved in managing product prices and discounts.

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Päästa Säästa hinnasildiga lõhefilee soodushind on 7,84 eurot, aga tavahind samal tootel on 7,44 eurot