Don't devalue singers like a hobby, Noraniza Idris tells new organizers
Translated from Malay, summarized and contextualized by DistantNews.
At a glance
- Singer Noraniza Idris criticized new event organizers for insufficient preparation before inviting artists.
- She advised organizers to ensure they have a budget before making offers to singers.
- Idris emphasized that organizers should not devalue artists' worth, even for charity events.
Creative ethnic singer Noraniza Idris has voiced criticism against some new event organizers, whom she claims are inadequately prepared before inviting artists to participate in their programs. Noraniza, affectionately known as Kak Ani, stressed the importance of organizers ensuring they have a budget readily available before extending any offers to singers, regardless of their background or the event's purpose.
Before you qualify to be an organizer, study how to organize an event, especially if you intend to involve artists in your project. Your budget must be in your pocket first.
"Before you qualify to be an organizer, study how to organize an event, especially if you intend to involve artists in your project. Your budget must be in your pocket first," she wrote on Threads.
The singer, known for 'Dikir Puteri,' added that organizers' excuses, such as financial difficulties or the desire to host charity or corporate social responsibility (CSR) programs, should not be reasons to disregard an artist's professional value. "Outsiders do not care about your sad stories as an organizer. Even if you want to do charity work, research the artists' 'rate card' first," she stated.
Outsiders do not care about your sad stories as an organizer. Even if you want to do charity work, research the artists' 'rate card' first.
Noraniza clarified that her remarks were not intended negatively but served as a reminder for organizers to be more professional in planning events, particularly those involving artists. "I work closely with the community. If you read this negatively, negativity will arise. If you see it positively, positivity will come," she commented in response to a fan.
Don't place the value of a singer like your hobby of singing.
Her comments highlight a perceived lack of professionalism in some segments of the event organizing industry, particularly concerning the financial and professional respect due to performing artists.
I work closely with the community. If you read this negatively, negativity will arise. If you see it positively, positivity will come.
Originally published by Utusan Malaysia in Malay. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.