Elcanto Celebrates 70 Years with Customer Appreciation '7·7·7 Promotion'

Elcanto, a prominent South Korean footwear brand, is marking its 70th anniversary by launching a comprehensive "7·7·7 Promotion" to express gratitude to its customers. The brand, which has maintained a consistent presence in the shoe industry for seven decades, aims to deepen customer engagement and offer substantial benefits through a series of online and offline events.

The centerpiece of the promotion is the "7·7·7 Scratch Card Event," running from August 13 to August 23 at 40 Elcanto stores nationwide, including locations in Starfield and major NC Department Stores. This event, themed around the number seven to signify both the anniversary and good fortune, will award special prizes to 777 customers: seven first-prize winners, 70 second-prize winners, and 700 third-prize winners. Additionally, all customers who meet the participation criteria at the stores will receive a limited-edition 70th-anniversary pair of socks.

Complementing the in-store activities, Elcanto is hosting online events. Its official Instagram account will feature a comment quiz from August 13 to August 23, with prizes including hotel dining vouchers, Elcanto's signature 'Orren 38' shoes, 'Day & Night' sneakers, and mobile coffee coupons for 830 winners. The winners will be announced on August 26. Meanwhile, the official online store is running a "70th Anniversary Customer Appreciation Event" from August 10 to August 23. This includes discount coupons ranging from 7% to 15% based on purchase amount, a 20% discount coupon for popular items, and up to an 81% discount on select special products. A daily roulette event offers chances to win up to a 70% discount coupon, alongside draws for department store gift certificates and reward points.

Founded in 1957 as 'Mijin Shoe Store' in Myeongdong, Elcanto has a rich history marked by pioneering achievements, including being the first domestic shoemaker to export to the U.S. market and earning KS certification for its quality. The company has also been recognized for its social contributions, donating over 66,000 pairs of shoes (valued at approximately 2.13 billion won) through organizations like the Love Fruit Society and receiving a ministerial commendation for gender equality in employment in 2026. Financially, Elcanto continues to show growth, reporting 36 billion won in sales and 3.1 billion won in operating profit in the first half of 2026.

Elcanto CEO Cho Sung-won stated, "Elcanto's 70 years are a history of trust built with our customers." He added, "We will continue to grow as a brand that fits into our customers' lives, based on our outstanding technology and tradition." This promotion underscores Elcanto's commitment to its customer base and its enduring legacy in the Korean footwear industry.

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Elcanto's 70 years are a history of trust built with our customers. We will continue to grow as a brand that fits into our customers' lives, based on our outstanding technology and tradition.