Elizabeth Musa wins Innovative Media Personality of the Year award

Elizabeth Musa, the programme lead and anchor of Business Morning Live on BusinessDay Television, has won the Innovative Media Personality of the Year award at the Golden Prestigious Icons Awards 2025.

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I was genuinely honoured that someone had taken the time to nominate me.

Musa said she first learned about the nomination through social media and did not know the awards platform. She researched the organisation and the awards before appreciating the recognition. Because she did not apply, she said the nomination-based process suggested that someone had followed her work and considered her deserving of the honour.

She credited consistency, persistence, resilience and versatility across media platforms. Her experience includes radio, television, print, content creation, podcasting, media training and international and diplomatic discussions. She said that combination, along with her willingness to keep evolving, likely resonated with the organisers.

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For a category like Innovative Media Personality of the Year, I believe it was that combination of versatility, experience and my willingness to keep evolving that resonated with the organisers.

Musa described the win as exciting and thanked those who voted, particularly because the award depended on a public voting category. She said the recognition validated her work but also marked the beginning of greater responsibilities and opportunities. At BusinessDay, she has contributed to major projects, including the development of BusinessDay Television.

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Being part of a new project, helping to shape its direction and being at the forefront of building something from the ground up is certainly not easy.

Looking ahead, Musa pointed to digital content, podcasts, online and video courses, educational content and new media products as areas with growth potential. She said media professionals who combine strong storytelling with technology and build communities around their content would be best placed for the future. Her own plans include more storytelling, content, conversations and innovation.

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I think the future really belongs to media professionals who can combine strong storytelling with technology and understand how to build communities around their content.