Ella Bright Named Rare Beauty's First Brand Ambassador for "Made You Blush" Campaign
Translated from Indonesian, summarized and contextualized by DistantNews.
At a glance
- Actress Ella Bright, 19, becomes the first brand ambassador for Rare Beauty's new campaign,
Actress Ella Bright, 19, has been named the first brand ambassador for Rare Beauty's "Made You Blush" campaign, highlighting the brand's popular Soft Pinch Liquid Blush. The collaboration aims to connect with Generation Z and leverage Bright's rising popularity from the series "Off Campus."
I am so excited to be the new face of the Made You Blush campaign. I have been a fan of Rare Beauty for years and Soft Pinch Liquid Blush has always been a favorite product in my makeup routine.
Rare Beauty noted that the Soft Pinch Liquid Blush has been instrumental in popularizing blush trends, praising its blendable formula that offers intense color payoff suitable for both natural and glam looks. The "Made You Blush" campaign seeks a fresh, pop-culture-relevant approach, aligning with Bright's current career momentum.
I also really admire Rare Beauty's dedication to mental health initiatives. That's what makes this collaboration feel so meaningful to me.
Bright expressed her long-standing admiration for Rare Beauty, stating the Soft Pinch Liquid Blush is a favorite in her makeup routine. She also values the brand's commitment to mental health initiatives, making the collaboration personally meaningful. In the campaign video, Bright humorously concludes that only Rare Beauty's blush can truly make her "blush."
People are always trying to make me blush. The funny thing is, none of them have succeeded yet.
Bright's career has gained significant traction following her role as Hannah Wells in the Amazon Prime Video series "Off Campus," an adaptation of Elle Kennedy's novel.
It turns out there's only one thing that can make me blush, and that's the Soft Pinch Liquid Blush from Rare Beauty.
Originally published by Tempo in Indonesian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.