DistantNews
Support us
Embraer eyes eventual breakthrough for E2 jets in China market
🇨🇳 China /Economy & Trade

Embraer eyes eventual breakthrough for E2 jets in China market

From South China Morning Post · () English

Translated from English, summarized and contextualized by DistantNews.

At a glance

News Named sources Context piece
  • Brazilian planemaker Embraer expects to eventually sell its E2 jets in China.
  • The company sees its aircraft as a complement to China's domestic models, fitting between smaller and larger Chinese planes.
  • Embraer has a dedicated team in Beijing working on market entry, despite past difficulties in the Chinese market.

Brazilian aircraft manufacturer Embraer is optimistic about eventually breaking into the Chinese market with its E2 jets. The company believes its E190-E2 and E195-E2 models can serve as an ideal complement to China's own domestically developed aircraft.

Arjan Meijer, CEO of Embraer Commercial Aviation, explained that the E2 jets would fit into a niche between China's smaller C909 and larger C919 planes. This positioning would offer airlines flexibility to connect various cities across the country. Meijer stated that Embraer has a dedicated team in Beijing actively working on market entry.

We have a dedicated team in Beijing, they’re day-to-day working in China.

— Arjan MeijerEmbraer Commercial Aviation CEO Arjan Meijer spoke on the sidelines of a global gathering of airline executives in Rio de Janeiro.

Despite the optimism, Embraer has faced challenges in China since the closure of an executive jet joint venture in Harbin in 2016. However, Meijer indicated that the company is in discussions with potential customers and that the E2 family has already received certification from Chinese authorities.

We believe the E2 family is the ideal complement to the indigenous products of China.

— Arjan MeijerEmbraer Commercial Aviation CEO Arjan Meijer explained the company's strategy for the Chinese market.
DistantNews Editorial

Originally published by South China Morning Post in English. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

More Stories

From Our Blog