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🇮🇩 Indonesia /Culture & Society

Enjoying Frozen Yogurt in a More Personal Way

From Tempo · () Indonesian

Translated from Indonesian, summarized and contextualized by DistantNews.

At a glance

In-depth Sources not specified Context piece
  • Frozen yogurt shops are increasingly offering personalized experiences, allowing customers to customize their flavors and toppings.
  • This trend caters to younger consumers who seek unique culinary experiences beyond just taste, valuing ambiance and presentation.
  • The 'Create Your Own Cup' concept allows unlimited combinations, with popular choices including various fruit and nut flavors, alongside trendy toppings like kunafa pistachio and mochi.

In the evolving landscape of dessert consumption, frozen yogurt is embracing personalization, offering customers the freedom to craft their own unique combinations of flavors and toppings. This trend is particularly resonating with urban youth and younger generations who seek more than just a refreshing treat; they desire a distinct culinary experience.

Young people want freedom in choosing their food. Their tastes are definitely different. If it's predetermined (flavor and topping combinations), it will be very, very boring.

— Carla RyadiExplaining the demand for personalized frozen yogurt experiences.

Carla Ryadi, R&D Chef at ha-yo! Frozen Yogurt, observes that young people are looking for variety and self-expression in their food choices. "Young people want freedom in choosing their food. Their tastes are definitely different. If it's predetermined (flavor and topping combinations), it will be very, very boring," she stated during a media session in South Jakarta.

The 'Create Your Own Cup' concept at ha-yo! empowers individuals to select their preferred frozen yogurt flavors, such as original, chocolate, matcha, pistachio, berry, and mango, and add an array of toppings. The possibilities are vast, ranging from fresh fruits, nuts, biscuits, and cereals to various sauces and jellies. Popular contemporary toppings like kunafa pistachio, mochi, and Biscoff sauce are also available.

Now the viral Dubai chewy cookie, you can choose chocolate frozen yogurt and combine it with Biscoff sauce, then add kunafa pistachio topping, chocolate mochi, and drizzle with hardened dark chocolate.

— ClaraDescribing a popular and trendy frozen yogurt combination.

Ryadi shared an example of a trendy combination: chocolate frozen yogurt paired with Biscoff sauce, topped with kunafa pistachio, chocolate mochi, and drizzled with hardened dark chocolate. This level of customization allows for endless creative combinations, encouraging repeat visits as customers explore new possibilities.

Frozen yogurt is tastier, especially the sour ones. Ice cream tastes more like milk.

— AtaA 17-year-old expressing his preference for frozen yogurt.

Frozen yogurt, derived from fermented milk, is valued for its nutritional benefits, including calcium and protein, and its probiotic content, which supports gut health. Its refreshing taste and light texture make it a popular alternative to ice cream and gelato, aligning with the growing interest in healthier lifestyle choices. A 17-year-old named Ata from Bogor expressed his preference for frozen yogurt's tangy flavor over the milkier taste of ice cream, highlighting the appeal of its refreshing sour notes and the joy of experimenting with diverse flavors and toppings.

It makes me want to come back because I can take as many toppings as I want, and the flavors can also be combined according to my taste.

— AtaExplaining his satisfaction with the customizable nature of frozen yogurt.
DistantNews Editorial

Originally published by Tempo in Indonesian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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