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🇦🇹 Austria /Culture & Society

Erste Group promotes fictional 24-part soap opera “Seesüchtig” on TikTok

From Der Standard · () German

Translated from German and summarized by DistantNews. Read the original for the full story.

At a glance

News Named sources New plan
  • Erste Group has commissioned “Seesüchtig,” a 24-part fictional soap designed for smartphones and distributed on TikTok.
  • The campaign will launch in language versions for eight countries and targets younger audiences.
  • The story follows people navigating a phase of life marked by decisions, uncertainty and opportunity, supporting the bank’s “Believe in yourself” message.

Erste Group is taking a fictional soap opera to TikTok with a 24-part smartphone series called “Seesüchtig.” The micro-drama will begin running on Monday in eight countries, with versions adapted to different languages.

The campaign targets younger audiences and builds on the bank’s familiar advertising message, “Believe in yourself.” Its story focuses on people in a stage of life filled with decisions, uncertainty and opportunities.

Maja Kölich, marketing director at Erste Bank Austria, said the format connects that story with the bank’s advertising message. The series is designed as a vertical production for social media and smartphones.

Believe in yourself.

· Erste GroupThe phrase is the bank’s advertising message, which the fictional series is intended to bring to younger audiences.
About this summary

Originally published by Der Standard in German. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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