EU to impose 3-euro duty on low-value online imports from China
Translated from Greek, summarized and contextualized by DistantNews.
At a glance
- The EU will implement a 3-euro duty on small parcels valued under 150 euros from non-EU countries starting July 1, 2026.
- This measure primarily targets cheap goods from Asian platforms like Temu and Shein, aiming to protect European retailers.
- The duty could increase the final cost of low-value items, potentially shifting consumer behavior towards European online stores.
Starting July 1, 2026, the European Union will introduce a new 3-euro duty on small parcels valued under 150 euros imported from outside the bloc. This regulation specifically targets the surge in low-cost purchases from Asian e-commerce platforms, particularly those based in China, such as Temu and Shein.
European retailers have faced intense pressure from the rapid growth of these platforms, which offer a wide variety of products at significantly lower prices. The EU aims to level the playing field by imposing this duty, which is intended to curb unfair competition and protect the domestic market. The new rule may increase the final price of many inexpensive items, potentially making them less attractive to consumers.
While the 3-euro duty is seen as an initial step, it is expected to pave the way for stricter controls on e-commerce. Further measures, including a customs clearance fee by November 2026 and the establishment of an EU Customs Authority and a data hub for e-commerce, are planned. The impact on consumer purchasing habits remains to be seen, with many watching to see if shoppers will continue their high volume of purchases from Chinese platforms or shift more towards European online stores.
Originally published by Ta Nea in Greek. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.