Eurovaistinė Launches Campaign to Make Women’s Well-Being Part of Everyday Conversation

Stress affects 44.3% of women surveyed by Eurovaistinė, compared with 32.3% of men. Anxiety is also reported nearly twice as often by women, at 12.3%, compared with 6.8% among men.

Those figures form part of the pharmacy chain’s new “More Space for Women’s Health” campaign. The initiative aims to make conversations about menstruation, intimate health, menopause, hormonal changes, poor sleep and persistent stress more ordinary and open.

Eurovaistinė’s National Well-Being Index found that women’s well-being depends more heavily on psychological factors than men’s. Some 34.4% of women identified psychological well-being as an influence on how they feel, compared with 22.7% of men. In the previous month, 24.4% of women reported psychological or emotional problems, compared with 15.9% of men.

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We want to invite people to change this habit, so we are launching the More Space for Women’s Health initiative. This means talking more about it, paying closer attention to our body’s signals, asking questions more confidently and taking care of ourselves more often before a serious problem appears.

Women also reported everyday skin, hair and nail problems roughly two to four times more often than men. They were more likely to define self-care as having time for themselves, rest and peace, at 45%, compared with 22.8% of men. Yet campaign organizers said family, children, work and household responsibilities often push women’s own health concerns to the background.

Kristina Gumauskienė, Eurovaistinė’s director of marketing and communications, said women’s health should not be reduced to one issue or one stage of life. Different periods bring different concerns, including the menstrual cycle, intimate health, hormones, skin, sleep and menopause. Businesswoman and Guatemala’s honorary consul Asta Meschino is the face of the campaign.

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Each stage brings its own questions, about the cycle, intimate health, hormones, skin, sleep or menopause, and each deserves attention not only in a moment of crisis.