Everland Seeks Tranquility in Its Gardens

Amidst the vibrant and often overwhelming atmosphere of a theme park, Everland in Yongin, South Korea, is cultivating a different kind of experience. Two years ago, the park revamped its "Music Garden" into the "Garden of Earth," a space designed with a naturalistic concept. This area offers a stark contrast to the surrounding colorful flowerbeds and thrilling rides, presenting visitors with a serene landscape.

Upon entering a simple, single-story building at the garden's entrance, visitors are greeted by a panoramic view of the lush greenery through floor-to-ceiling windows. Inside, yoga mats are laid out, and participants in Everland's "Garden Pass" subscription program, launched in March last year, gather in small groups. For about two hours, they engage in activities such as meditation, yoga, and aroma blending.

In the heart of a theme park dominated by speed, stimulation, and loud noises, the garden provides an oasis. Participants are encouraged to slow down, listen to their own breathing, and connect with the natural surroundings. This shift towards a more mindful and restorative experience highlights a strategic pivot for the theme park industry.

The "Garden of Earth" initiative addresses the challenges facing South Korea's theme park sector, including declining birth rates, changing demographics, and an increasing variety of leisure activities. By offering a tranquil escape and wellness-focused programs, Everland aims to attract a new segment of visitors and differentiate itself in a competitive market.