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🇰🇷 South Korea /Culture & Society

Fashion Group Hyungji launches Chuseok mother-daughter story contest and discount campaign

From Dong-A Ilbo · () Korean

Translated from Korean and summarized by DistantNews. Read the original for the full story.

At a glance

Press release Official statement New plan
  • Fashion Group Hyungji launched the “Me and My Daughter!” campaign, inviting customers to submit memories of special moments shared by mothers and daughters by Sept. 30.
  • The top entry will receive a custom AI video and 500,000 won in shopping support, while other winners will share additional prizes totaling 2.1 million won.
  • The company is also offering a 50% discount on fall products at its stores and online mall for the holiday shopping season.

Fashion Group Hyungji is turning mother-daughter memories into the centerpiece of its Chuseok campaign. The company announced a story contest linked to its “Me and My Daughter!” brand campaign, inviting customers to share moments that felt especially meaningful because they were together.

Entries can be submitted through the official Hyungji Mall until Sept. 30. Customers can write privately about memories connected to Hyungji brands, including personal stories and trips. Selected stories will be made into customized AI videos, which the company plans to release in mid-October.

The top winner will receive the custom AI video production service and 500,000 won in shopping support. Three second-place winners will receive 200,000 won each, while 10 third-place winners will receive 100,000 won each. The total shopping support comes to 2.1 million won.

Hyungji is running a separate discount promotion aimed at demand for holiday gifts. Fall products will be sold at 50% off at stores nationwide and through Hyungji Mall.

About this summary

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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