FIFA eyes $20 billion stake sale in World Cup commercial arm

FIFA is reportedly preparing to sell a substantial minority stake in a new commercial company, potentially valued at $20 billion. This strategic move, detailed by the Financial Times, aims to capitalize on the commercial success of recent World Cups and raise billions by allowing external investors to acquire approximately a 20% share.

“

Fifa is preparing to sell a significant minority stake in a new commercial company valued at around $20 billion.

The new entity would be responsible for managing and marketing the commercial rights associated with FIFA's premier events, with a particular focus on the World Cup. The organization, under Gianni Infantino's leadership, has seen a significant revenue jump, projecting at least $13 billion in income for the current four-year cycle, a notable increase from the $7.6 billion in the previous cycle.

“

The Times has labeled the project as Infantino's plan to sell stakes in the World Cup.

This infusion of capital could allow for increased payouts to national federations, a key element of Infantino's political strategy to broaden support for elections and reforms. Discussions have even touched upon Infantino potentially serving as a "commissioner" for the new company, adding a layer of political intrigue, especially given past interactions with the Trump administration.

“

More money for federations means broader support in elections and reforms.

While FIFA operates as a non-profit, this plan would move it closer to a global sports-media corporation model. Critics express concern that granting external investors a stake in the World Cup's commercial core could intensify demands for more games, expanded formats, and aggressive monetization strategies, potentially compromising the tournament's integrity for financial gain.

“

Critics warn that such a move could be a 'nuclear bomb' for football.