FIFA projects record $15 billion revenue for 2026 World Cup cycle
Translated from Russian, summarized and contextualized by DistantNews.
At a glance
- FIFA has reported a record revenue of $15 billion for the 2023-2026 cycle, significantly exceeding the previous cycle's earnings.
- The increase is attributed to strong ticket sales, including resales, and hospitality services.
- FIFA plans to further expand the tournament, considering increasing the number of participating teams from 48 to 64.
FIFA has announced record-breaking revenues, projecting earnings of $15 billion for the 2023-2026 cycle, a substantial increase from the $7.57 billion earned in the previous four-year period (2019-2022). This financial success is largely driven by the upcoming 2026 World Cup.
FIFA President Gianni Infantino highlighted that the tournament has opened "new opportunities to attract investment in the game." The organization aims to leverage its commercial potential to further develop football globally. Key factors contributing to the revenue surge include robust ticket sales, encompassing both primary and resale markets, where FIFA levies a 15% commission from both buyers and sellers.
This championship has opened up 'new opportunities to attract investment in the game'.
Hospitality services have also emerged as a significant revenue stream, playing a crucial role in surpassing the planned financial targets. The commercial success of the tournament has reignited discussions about expanding the number of participating teams.
While the 2026 World Cup is set to feature 48 teams, FIFA is reportedly considering an increase to 64 participating nations, reflecting the growing global interest and the organization's ambition for further expansion.
FIFA intends to 'unlock the commercial potential and opportunities that FIFA possesses' to further develop football globally.
Originally published by 24.kg in Russian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.