FIPRA Music Awards return after two-year break with FBC partnership

The FIPRA Music Awards are set to make a comeback on September 12 at the Suva Civic Centre, marking their return after a two-year absence. The Fiji Performing Rights Association (FIPRA) has partnered with the Fijian Broadcasting Corporation (FBC) as the official broadcast partner for the nation's premier music event.

FIPRA Chairperson Laisa Vulakoro expressed gratitude for the collaboration, noting the hiatus in 2024 and 2025. "We haven’t staged the awards for two years. The last time we did it was 2023, so 2024-2025 we did not stage it. We are grateful for the partnership, and we know it will work very well," she stated.

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We haven’t staged the awards for two years. The last time we did it was 2023, so 2024-2025 we did not stage it. We are grateful for the partnership, and we know it will work very well. We are just grateful for the partnership.

FBC General Manager Television Sitiveni Halofaki highlighted the importance of the partnership in promoting and celebrating local artists. During the event, the increasing role of artificial intelligence in music production was a key topic. Vulakoro acknowledged that AI is reshaping the industry, emphasizing the need to adapt to evolving trends. "Everybody asks me, what do you feel about AI? I say, you can’t stop change. We have to entertain the whole generations of people. We have to entertain the older people, the middle-aged, the younger people. Everyone gives out different styles of music to suit all the generations," she commented.

With 45 years in the music industry, Vulakoro believes the FBC partnership will significantly boost the visibility of local talent. She recalled that FBC has supported all 16 of her albums since she began recording in 1988, underscoring the broadcaster's extensive reach in connecting audiences with Fijian music. Tickets for the awards ceremony will be available next week via TicketMax Fiji, with the event broadcast live on FBC TV and streamed internationally on Viti Plus.

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Everybody asks me, what do you feel about AI? I say, you can’t stop change. We have to entertain the whole generations of people. We have to entertain the older people, the middle-aged, the younger people. Everyone gives out different styles of music to suit all the generations.