Flávio Bolsonaro to feature father, security, and women in radio ads

Senator Flávio Bolsonaro, a presidential candidate for the Liberal Party (PL), is set to launch his campaign's first free radio advertisements, aiming to introduce himself to voters.

A key focus of these spots will be reinforcing his identity as the son of former President Jair Bolsonaro. The campaign also plans to make a specific appeal to women, a demographic where Bolsonaro has encountered higher rejection rates. In these segments, he will emphasize his family life, stating that his wife and daughters are the decision-makers in his household and that Brazil's success is intertwined with the advancement of women.

“

Everyone knows my father, but look... My daughters, my wife, my mother also made me who I am. So, folks, in my house, they are the ones in charge. And it's good that it's like that. And Brazil will only get better, will only win, if women become stronger and win more and more.

Bolsonaro, who is also an attorney and businessman, will mention his age, 45, in an apparent contrast to President Lula's 80 years. The advertisements will also tackle pressing national issues, including public security and the economy. He plans to convey that Brazil is currently in a difficult state due to economic struggles and violence, promising to offer solutions.

“

You can be on one side or the other, but everyone agrees that Brazil is not good the way it is. We can change this story. And I will show you how we are going to do it. Overcome crime, overcome this suffocation that nobody can stand anymore.

In one proposed spot, Bolsonaro states, "Everyone knows my father, but look... My daughters, my wife, my mother also made me who I am. So, folks, in my house, they are the ones in charge. And it's good that it's like that. And Brazil will only get better, will only win, if women become stronger and win more and more."

He further intends to address the public's economic distress, describing people as "indebted and suffocating." The campaign aims to position Bolsonaro as a candidate who understands these challenges and can offer a path forward to overcome crime and economic hardship.

“

You know my father, but do you know who else I am the son of? I am the son of Brazil. We are all brothers. And, just like me, you are also not satisfied with the Brazil of violence, of free factions on the streets and people trapped at home and everyone in debt.