Folha de S.Paulo Opens Reporter Position for Audience Performance

Folha de S.Paulo, a prominent Brazilian newspaper, is seeking to fill a new position for an Audience Reporter. This role is designed to enhance the publication's understanding and utilization of its content's performance metrics.

The Audience Reporter will be responsible for critically examining how published content performs. This includes analyzing data to inform editorial decisions and shape the newspaper's digital strategy. The position underscores a growing trend in media organizations to adopt a more data-centric approach to content creation and distribution.

Furthermore, the new hire will play a key role in training the Folha newsroom. The objective is to equip journalists and editors with the skills needed to optimize organic audience growth. This training initiative suggests a commitment to improving the reach and impact of Folha's journalism through enhanced digital practices and audience engagement techniques.