For 29 years, she checked on elderly living alone... hy Fresh Manager receives ministerial commendation

For nearly three decades, Tak Jeong-sook has been a familiar face and a vital link for elderly individuals living alone in South Korea. As a hy Fresh Manager, her daily rounds delivering products have extended far beyond simple commerce, evolving into a crucial service of care and connection. Her unwavering dedication has earned her a ministerial commendation from the Ministry of Health and Welfare, recognizing her significant contribution to building a community safety net.

This isn't the first time Tak has been honored. She received the same award for the past three consecutive years, highlighting her consistent commitment. Her work involves more than just a friendly greeting; it's about noticing the subtle changes that might indicate a problem. In one instance, she discovered a lonely death and immediately alerted local authorities and emergency services, ensuring a swift response.

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I believe that the small attention of checking in every day is a great source of strength for the elderly.

Tak believes that "small acts of daily attention can be a great source of strength for the elderly." She pledges to continue her vigilance, ensuring no subtle change goes unnoticed. This personal commitment is part of a larger, long-standing initiative by hy, which has been supporting elderly individuals for 32 years. The company's program involves over 11,000 Fresh Managers who regularly check on more than 64,000 seniors across the country, with cumulative support exceeding 22 billion won.

Recently, hy strengthened its public-private partnerships by signing a Memorandum of Understanding with the Ministry of Health and Welfare. This collaboration aims to enhance early detection of at-risk individuals and expand preventative measures by relaying any concerning signs to relevant agencies. The initiative underscores a growing national effort to address social isolation among the elderly.

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I will continue to do my best to protect the community safety net by not missing even small changes.