Former Super Eagles Stars Hail $7.5m NPFL Partnership with EuroMatch

A significant financial boost has arrived for the Nigeria Premier Football League (NPFL) with the announcement of a three-year, $7.5 million sponsorship deal with EuroMatch Group, a Poland-based investment company focused on the gaming industry. The unveiling ceremony saw the presence of prominent figures from Nigerian football, including former Super Eagles stars. Among those in attendance were Austin Eguavoen, Daniel Amokachi, and Samson Siasia, who were part of the celebrated 1994 Tunisia Africa Cup of Nations winning squad. Brown Ideye, a more recent Super Eagles player and 2013 AFCON top scorer, also graced the event. Their presence underscored the importance of this new chapter for the domestic league. Daniel Amokachi, speaking on behalf of his former colleagues, expressed optimism about the deal, viewing it as a crucial step in the league's recovery. He urged the NPFL clubs to prioritize using their share of the sponsorship revenue to enhance the welfare of players, emphasizing their role as the core of the football business. NPFL Chairman Otunba Gbenga Elegbeleye credited the partnership to years of dedicated effort in repositioning the league since 2022. He acknowledged the support from the Nigeria Football Federation (NFF) President and former Sports Minister Dr. Sunday Dare, who played a role in convincing him to lead the board. Elegbeleye assured EuroMatch Group, led by Chairman Semih Sacli, that the NPFL offers a prime platform for their brand objectives in Nigeria. Semih Sacli of EuroMatch Group expressed confidence in Nigeria's potential, citing the nation's large population and inherent opportunities. He anticipates a return next year to affirm the decision to partner with the NPFL, aiming to elevate the league's profile internationally. The new NPFL season is set to commence on August 28, with Shooting Stars hosting Inter Lagos.

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Players are the main acts in the football business and it will help the fortunes of the NPFL if considerable focus is placed on improving the welfare of the players with the monies that the clubs will earn from this sponsorship