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🇵🇾 Paraguay /Culture & Society

France and South Korea to invest €1 billion over five years to boost audiovisual industry

From ABC Color · () Spanish

Translated from Spanish and summarized by DistantNews. Read the original for the full story.

At a glance

Newswire From a news agency New plan
  • France and South Korea will invest €1 billion over five years through the Lumière Partnership to support audiovisual production and cultural independence.
  • Emmanuel Macron called for a new international framework to help the industry address artificial intelligence, digital platforms and social media without sacrificing cultural diversity.
  • The forum in Saint-Paul-de-Vence brings together about 180 audiovisual and video-game industry representatives from around 60 countries and international organizations.

France and South Korea will put €1 billion into the audiovisual industry over the next five years. Emmanuel Macron announced the joint investment as he opened the first International Lumière Forum on the future of the image sector in Saint-Paul-de-Vence, in southern France.

“We are putting together €1 billion over five years,” Macron said, referring to the Lumière Partnership. The Franco-Korean initiative aims to support audiovisual creation and cultural independence as artificial intelligence, digital platforms and social media reshape the industry.

We are putting together €1 billion over five years.

· Emmanuel MacronHe announced the joint French-South Korean investment through the Lumière Partnership.

Macron urged the creation of a new “multilateralism of the image” so the global audiovisual sector can face those changes without giving up cultural diversity. “No studio, no network, no film festival and no country can respond to this challenge alone,” he said at the opening of the meeting.

No studio, no network, no film festival and no country can respond to this challenge alone.

· Emmanuel MacronHe called for international cooperation as the audiovisual sector faces technological change.

The French president said technological change had made it easier to create and distribute content. He also warned about the risks of the attention economy, in which platforms compete to keep users engaged for as long as possible. That dynamic, he said, can favor content designed to capture attention for a few seconds over works intended to make audiences think or feel.

Macron described artificial intelligence as another major challenge. He supported using it as a tool for creators, but rejected the idea that it should replace artistic individuality and called for stronger copyright protection. “If it becomes an instrument that replaces creators, we would make a tremendous mistake,” he warned. The Lumière Summit, co-chaired by Macron and South Korean President Lee Jae-myung, also addresses platform growth, changing viewing habits, financing problems and the weakening of cinemas, with Hollywood and major platform executives among the participants.

If it becomes an instrument that replaces creators, we would make a tremendous mistake.

· Emmanuel MacronHe warned against artificial intelligence replacing creators and defended artistic individuality.
About this summary

Originally published by ABC Color in Spanish. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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