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🇵🇾 Paraguay /Culture & Society

Spanish fashion takes over Madrid’s palaces, museums and gardens to showcase its creativity

From ABC Color · () Spanish

Translated from Spanish and summarized by DistantNews. Read the original for the full story.

At a glance

In-depth From a news agency Context piece
  • Two fashion events, OModa Madrid es Moda and Mercedes-Benz Fashion Week Madrid, will stage shows and presentations across Madrid over two weeks.
  • Organizers are moving events into central cultural sites, including the Sabatini Gardens, museums and the Royal Collections Gallery, to bring fashion closer to the public and generate activity for local businesses.
  • The program will highlight Spanish designers, including creators from the Canary Islands, as well as a collective textile project by Venezuelan designers.

Madrid is turning its palaces, museums and gardens into runways as Spanish fashion seeks to make the city itself part of the show. OModa Madrid es Moda begins Monday, followed by Mercedes-Benz Fashion Week Madrid, in two weeks of events designed to bring author-led design closer to consumers as well as industry professionals.

The opening show will take place in the Sabatini Gardens beside the Royal Palace. Other venues include the Reina Sofía Museum, the Royal Collections Gallery, the Crystal Gallery of Cibeles Palace and Nebrija University. The relocation marks a major change for Mercedes-Benz Fashion Week Madrid, whose shows have moved from an Ifema exhibition hall into the center of the city after years of requests from designers.

The fashion industry is not just about runway shows.

· Juan DuyosThe designer explained why OModa Madrid es Moda combines catwalks with static presentations and public-facing activities.

“The fashion industry is not just about runway shows,” designer Juan Duyos told EFE. Duyos, who leads the Spanish Association of Fashion Creators, said the platform combines catwalks with static presentations by designers including We Are Spastor, Luis Berrendero, Helena Rohner and Juan Avellaneda. Moving shows into central locations, he said, helps create economic activity around culture, transport and restaurants.

This is how economic activity is generated around culture, transport and restaurants.

· Juan DuyosDuyos described the local economic rationale for staging fashion shows in central Madrid locations.

Asier Labarga, director of Mercedes-Benz Fashion Week Madrid, described the move as logistically extremely complex. Teams coordinated eight distinctive and historic locations, with each site intended to form part of a collection’s visual thread and become an element of the presentation, as happens at fashion weeks in Paris and Milan. Labarga said the strategy aims to show the world the diversity of Spanish fashion, from independent designers to commercial brands, at a time when international attention is focused on Madrid.

The two-week program will also give greater visibility to fashion from the Canary Islands. OModa Madrid es Moda is promoting Gran Canaria Moda Cálida, with shows by Aurelia Gil, Ogadenia Couture, Pedro Palmas and Gonzales. Mercedes-Benz Fashion Week Madrid will feature a collective show with Canary designers Marco y María, Chacho Souvenir, Angie Vázquez and Diazar. At the Galileo Cultural Center, under the creative direction of Granada designer Beatriz Peñalver, Venezuelan designers will present a collective textile work.

The logistical complexity has been extreme, but we have put it into operation through the effort and coordination of our teams.

· Asier LabargaThe director of Mercedes-Benz Fashion Week Madrid discussed the move to eight central venues.
About this summary

Originally published by ABC Color in Spanish. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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