From Austrian Mountains to Mauritian Beaches: Where Will Lithuanians Look This Winter?

Lithuanian travelers are dividing their winter holiday plans into two distinct categories: those seeking active mountain adventures and those looking to escape the cold for sunnier climes. Inga Aukštuolytė, head of public relations and marketing at Tez Tour, notes that while some desire the thrill of skiing, others prioritize warmth and a change of scenery.

For skiing enthusiasts, Austria continues to be a highly sought-after destination. Travelers are increasingly discerning, valuing not only the mountains but also the resort's suitability, quality of slopes, and variety of entertainment. Popular Austrian regions like Zell am See – Kaprun, Saalbach – Hinterglemm, and Mayrhofen are chosen for their diverse difficulty levels, modern infrastructure, and ample accommodation options. Aukštuolytė advises booking winter holidays in advance, not only for potential cost savings but also to secure preferred accommodations, especially family-friendly hotels or rooms near ski slopes.

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We see that travelers are mostly divided into two parts during the winter season. Some want active holidays in the mountains and choose skiing, while others look for sun, warmth, and the opportunity to change their surroundings for at least a short time.

Meanwhile, the Canary Islands and Madeira are the preferred choices for Lithuanians aiming to escape the winter chill. These Atlantic islands are attractive for their mild climates and a wide range of leisure activities. Aukštuolytė explains that many seek a change of environment and opportunities to enjoy the outdoors and sunshine, making Tenerife and Madeira appealing to families, couples, and older travelers. Tenerife offers a blend of beach relaxation and exploration of its volcanic landscapes, while Madeira is noted for its suitability for both relaxation and cultural discovery through hiking and local experiences.

Another emerging trend is the desire to combine traditional beach holidays with cultural immersion. Egypt, for instance, is increasingly viewed as more than just a family beach destination on the Red Sea. Travelers are showing a greater interest in exploring the country's history, culture, and landmarks beyond their hotel. To cater to this demand, tour operators are offering Nile River cruises, which have consistently garnered significant interest, allowing travelers to experience the country's rich heritage comfortably.

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We are seeing that people no longer want to spend their entire vacation just within the hotel grounds. More and more people want to get to know the country, its history, culture, and important sites. That is why Egypt is valued today not only as a holiday destination for families by the Red Sea.