From Old Clothes to Thrifting: How Status Changes Our Language
Translated from Indonesian, summarized and contextualized by DistantNews.
At a glance
- The term 'thrifting' has gained popularity, replacing older terms like 'second-hand clothes' or 'used clothing.'
- This shift in language reflects a change in perception, moving from a negative connotation to one of trendiness and style.
- The article explores how social perceptions and the desire for status influence the way people talk about buying pre-owned items.
The way we talk about buying pre-owned clothing has dramatically shifted, with 'thrifting' now eclipsing older, less fashionable terms like 'used clothes' or 'second-hand items.' This linguistic evolution mirrors a broader societal change, transforming what was once seen as a necessity for the less affluent into a trendy and conscious consumer choice.
Imagine discovering a treasure trove of forgotten fashion in your closet. Years ago, these items might have been labeled 'baju loak' or 'pakaian bekas' โ essentially, junk. But today, presenting such finds as 'thrifted' carries an entirely different cachet. This rebranding elevates the act of acquiring pre-owned garments from mere budget shopping to a stylish pursuit.
The rise of 'thrifting' is closely tied to evolving notions of status and personal style. It taps into a desire to be both fashionable and environmentally conscious, offering a way to acquire unique pieces without the high cost or environmental impact of fast fashion. The language we use, therefore, plays a crucial role in shaping our perception and the social acceptance of these practices.
Originally published by Republika in Indonesian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.