From Pandemic Content to New Connections: Melali Bali Builds Bonds with Island Lovers

As Bali's tourism sector shows a positive resurgence, with a 4.63 percent increase in direct foreign tourist arrivals in June 2026 compared to the previous month, travel brand Melali Bali is leveraging its digital presence to connect with island enthusiasts. The brand, operating under PT Bersama Melali Bali, has found that digital content serves not only as a promotional tool but also as a vital means of building rapport with those who love the "Island of the Gods."

Melali Bali's journey began in 2010, offering comprehensive travel services including tour packages, honeymoon deals, car rentals, hotel vouchers, and activity bookings. However, when the pandemic severely impacted Bali's tourism, the company pivoted its strategy. Recognizing the need to maintain a connection with the public, Melali Bali began sharing diverse digital content across TikTok, Instagram, YouTube, and Facebook. These posts showcased Bali's scenery, streets, and daily life, aiming to keep the island's allure alive for those unable to travel.

The brand's initiative evolved further with live streaming sessions that took viewers on real-time tours across various parts of Bali via its TikTok account, @melalibali. These interactive sessions fostered a warm engagement, with many viewers expressing their longing for Bali, reminiscing about past trips, and recalling places they had visited. "During the pandemic, we wanted to keep the atmosphere of Bali present for anyone who missed it. It turned out that through content and live streaming, we not only shared the scenery of Bali but also built warm interactions with many people who have their own memories here," said Ayu Dian, Sales Manager at PT Bersama Melali Bali.

Melali Bali emphasizes that the travel experience can begin long before arrival. Through relevant and authentic content, the brand cultivates inspiration and a sense of closeness to the destination. As Bali's tourism continues to recover and visitor mobility increases, Melali Bali plans to sustain its digital efforts, providing valuable information and maintaining its connection with the global community of Bali lovers.

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During the pandemic, we wanted to keep the atmosphere of Bali present for anyone who missed it. It turned out that through content and live streaming, we not only shared the scenery of Bali but also built warm interactions with many people who have their own memories here.