Geely Auto Indonesia Connects with Fans Through Chelsea FC Partnership Activities

Geely Auto Indonesia is bringing its global partnership with Chelsea FC closer to local fans through the "The True Blue Journey" program. This initiative spans various events, from Geely dealerships to the GIIAS 2026 auto show and culminates with Chelsea's pre-season match against AC Milan in Jakarta.

The program aims to capitalize on Indonesia's fervent football culture, offering fans a chance to engage with the Chelsea brand beyond the pitch. Constantinus Herlijoso, Sales and Channel Development Director for Geely Auto Indonesia, stated that the partnership is built on a shared spirit of continuous development. "Football as a world-class sport also becomes the right platform to build connections while presenting Geely in consumers' lifestyles through experiences that connect automotive innovation and sports," he said.

At the GIIAS 2026 auto show, Geely features a "Chelsea Corner," blending automotive and football elements. Attendees can participate in interactive games, photo opportunities, and special installations, with chances to win exclusive merchandise. Similar activities have been held at Geely dealerships, including test drives and social media challenges.

Selected participants will receive tickets to the Chelsea FC vs. AC Milan friendly match. Geely will also host a special booth at the stadium and a fan session with former Chelsea star Roberto Di Matteo. This comprehensive program seeks to create a memorable experience for Indonesians, merging their passion for football with Geely's automotive offerings.

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Football as a world-class sport also becomes the right platform to build connections while presenting Geely in consumers' lifestyles through experiences that connect automotive innovation and sports.