Gentle Monster opens second Taiwan store in Taichung, launches fruit-inspired eyewear

South Korean eyewear brand Gentle Monster has expanded its presence in Taiwan, unveiling its second dedicated store at the Hanshin Arena Shopping Plaza in Taichung. This opening follows the brand's successful seven-year run in Taipei since its 2019 Taiwan debut.

The new Taichung store prominently features the "Veggie" collection, a line of foldable glasses inspired by the forms and colors of fruits and vegetables. Design elements like tomato stems and leaf motifs are incorporated into the frames, reflecting Gentle Monster's signature bold and experimental aesthetic. The collection includes 10 styles of eyeglasses and sunglasses in various transparent, amber, and metallic hues.

To celebrate the launch, Taiwanese celebrities Lin Po-hung, Karencici, and Lily Hsu were in attendance. Each interpreted the Veggie series eyewear in their distinct styles. Lin Po-hung opted for the Vert 02 eyeglasses, appreciating their portability. Karencici chose the Harv T1 sunglasses to complement her outfit, while Lily wore the Zest BR2 sunglasses, exuding a youthful vibe. The store itself continues Gentle Monster's tradition of immersive retail experiences, highlighted by a large-scale kinetic art installation titled "THE GIANT."