Germans go wild for 90s product: It sold out in record time, and now resells for 200 euros
Translated from Croatian, summarized and contextualized by DistantNews.
At a glance
- A 17-year absence of the cult 'River' iced tea in Germany has ended with its return to Aldi shelves.
- The retro drink, popular in the 90s and early 2000s, sold out rapidly, with some packages reselling online for up to 200 euros.
- Despite nostalgic demand, nutritionists caution that the drink is extremely high in sugar.
A wave of 90s nostalgia has swept through Germany with the return of the cult iced tea brand 'River' to Aldi shelves after a 17-year hiatus. The peach and lemon-flavored retro drink, a beloved staple from the 1990s and early 2000s, vanished from stores almost as quickly as it appeared, sparking a frenzy among consumers eager to relive past tastes.
The limited-time offer at Aldi Nord saw unprecedented demand, with reports of customers driving long distances and visiting multiple stores in pursuit of the beverage. Some locations were completely sold out by early morning. This intense demand has fueled a secondary market, with packages of the 1.5-liter iced tea reselling online for prices as high as 199.99 euros, a stark contrast to its original store price of just 89 cents.
I drove for 90 minutes and visited six stores, everything is sold out.
Aldi has acknowledged the overwhelming popularity, stating that stock was limited but new supplies are expected in August. Social media and online forums are filled with customers sharing their excitement, with many praising the drink's authentic taste, which they say remains true to the original. One customer noted, "The taste is really the same as it used to be! It's so sweet it almost feels wrong nowadays."
However, the nostalgic indulgence comes with a health warning. Nutritionists point out that a single 1.5-liter bottle contains the equivalent of 44 sugar cubes. This high sugar content serves as a stark reminder that while the taste may evoke fond memories, responsible consumption is advised.
The taste is really the same as it used to be! It's so sweet that it almost feels wrong nowadays.
Originally published by Veฤernji List in Croatian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.