Gia Lai invests $11.3 million in coffee exhibition center

Gia Lai province in Vietnam has approved a significant investment of 287 billion Vietnamese dong (approximately $11.3 million USD) to construct a high-quality coffee exhibition center. The project, slated for Hoi Phu ward, is envisioned as a key urban development and a catalyst for commercial growth in the region.

The planned center will occupy a 1.3-hectare site, with a built-up area of approximately 5,322 square meters across a five-story structure. The remaining space will be dedicated to green areas, internal transportation systems, technical infrastructure, and outdoor facilities. This comprehensive approach aims to create a modern, integrated service and commercial hub.

Provincial authorities believe the exhibition center will not only enhance the architectural and landscape value of the central Hoi Phu area but also significantly increase land value. Furthermore, it is expected to stimulate further investment and facilitate the development of service land along Nguyen Binh street through land use rights auctions.

Gia Lai is a major coffee-producing region in Vietnam, boasting around 100,000 hectares of coffee cultivation. In 2025, the province's coffee exports exceeded $1.5 billion USD, and nearly $1 billion USD has been generated from coffee exports in the current year, accounting for approximately 41.5% of Gia Lai's total export turnover. The exhibition center is projected to operate for 50 years and must be completed within 24 months of land allocation.