GIIAS 2026 Visitors Explore, Compare, and Plan Future Purchases Amidst Electric Vehicle Focus

The Gaikindo Indonesia International Auto Show (GIIAS) 2026 in Tangerang is drawing a diverse crowd, including former national basketball coach Fictor Roring, who is looking to buy a car for his daughter after she graduates. Roring, like many attendees, is using the event to compare multiple brands, particularly focusing on electric vehicles from Xpeng, BYD, and Zeekr, noting he already owns an Xpeng.

Many visitors, such as Dedek from Gading Serpong, are also in the information-gathering stage, comparing electric car options before making a purchase. This behavior is common at large automotive shows, where attendees often visit to see, compare, or simply experience the latest offerings.

Historically, GIIAS has seen a significant gap between total visitor numbers and immediate sales. For instance, at GIIAS 2025, out of 485,569 visitors, only 38,000 units were ordered (SPK), representing about 7.83% of attendees. However, this does not mean the remaining visitors are not potential buyers.

Sales representatives like Andi note that many visitors inquire about vehicles but do not place an immediate order. He categorizes these visitors into several types: those who are just looking, those comparing options, and those seeking discounts, often on the final day. Some visitors also indicate they will contact dealers later or purchase from a local dealership after the show concludes. The exhibition also features 150 supporting automotive companies, offering opportunities for attendees to purchase related products like helmets and rims.