Glorious Golo Mori: ITDC's Step to Cultivate Local Tourism Talent and SMEs
Translated from Indonesian, summarized and contextualized by DistantNews.
At a glance
- PT Indonesia Tourism Development Corporation (ITDC) launched the "Glorious Golo Mori" program to train local hospitality talent and small and medium-sized enterprises (SMEs).
- The program aims to integrate the local community into the growing tourism value chain in the Golo Mori area.
- Training covers hospitality basics, service mindset, English, guiding, and digital marketing for SMEs to enhance their competitiveness.
PT Pengembangan Pariwisata Indonesia (Persero), also known as the InJourney Tourism Development Corporation (ITDC), has initiated the "Glorious Golo Mori" program, a comprehensive training initiative designed to empower the local community in the Golo Mori region. This program is a key component of the company's Corporate Social and Environmental Responsibility (TJSL) efforts, focusing on integrating local hospitality talent and small and medium-sized enterprises (SMEs) into the burgeoning tourism value chain.
The program commenced with a three-day training session from August 1st to 3rd, 2026, held at the Golo Mori Village Hall. It involves 25 participants: 15 selected for the Hospitality Talent Journey and 10 local business owners participating in the Golo Mori Local Business Journey. The core objective is to equip the community not just as spectators but as active economic beneficiaries of the area's developing tourism sector.
Participants in the Hospitality Talent Journey receive training in fundamental hospitality skills, service mindset, basic English, guiding techniques, and storytelling, along with practical service simulations. Meanwhile, the Golo Mori Local Business Journey focuses on enhancing SMEs' capabilities through training in branding, product packaging development, product certification, and digital marketing strategies. This dual approach aims to build a robust ecosystem where both human resources and local businesses are well-prepared to support and benefit from tourism growth.
Wahyuaji Munarwiyanto, General Manager of The Golo Mori, emphasized that the success of a tourist destination is measured not only by its infrastructure but also by the extent to which the surrounding community thrives. "The success of destination development becomes more meaningful when the surrounding community has the opportunity to grow and develop together," he stated. Through the "Glorious Golo Mori" program, ITDC seeks to provide relevant skills, create new economic opportunities, and foster an inclusive and sustainable tourism destination.
The success of destination development becomes more meaningful when the surrounding community has the opportunity to grow and develop together. Through the TJSL Glorious Golo Mori Program, ITDC strives to equip the community with relevant competencies so that they can actively participate in the tourism value chain, create new economic opportunities, and support the realization of an inclusive and sustainable destination.
Originally published by Republika in Indonesian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.