Golf's Growing Appeal: More Women Embrace the Sport for Stress Relief and Social Connection

Once considered an exclusive sport for a select few, golf is now experiencing a surge in popularity, particularly among women in Indonesia. The game's accessibility has increased, drawing in a younger demographic and a growing number of female players who are finding it a valuable outlet for socialization, networking, and personal well-being.

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Before Covid, the number of lady golfers was very small, around 5-7 percent. Then during Covid, many new lady golfers joined because golf was one of the safest sports. After Covid, many of these golfers are still active, and today we feel that around 25-30% of golfers are ladies.

Golf House, a prominent name in the golf retail space, is embracing this shift with a revamped brand identity. The company aims to be a one-stop solution for golfers of all levels, providing a comprehensive range of products and experiences. "We want to provide a wider space for golfers to have the best experience in their activities," stated a representative.

The rise in female golfers is particularly notable. Ashok Kumar, Assistant Vice President of Merchandising at Golf House Indonesia, observed a dramatic increase: "Before COVID, the number of lady golfers was very small, around 5-7 percent. Then during Covid, many new lady golfers joined because golf was one of the safest sports. After Covid, many of these golfers are still active, and today we feel that around 25-30% of golfers are ladies."

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Girls want to look more beautiful, still stylish. So we make sure that we prepare their needs.

To cater to this growing segment, Golf House offers specialized equipment, such as shorter and lighter clubs tailored for women. "Girls want to look more beautiful, still stylish. So we make sure that we prepare their needs," said Martina Harianda Mutis, Senior General Manager of Brand Marketing and Consumer Engagement. Beyond aesthetics, the sport itself is lauded for its mental health benefits. Actor Samuel Zylgwn, a golf enthusiast, shared, "The important thing is that we as humans have hobbies. Hobbies are for stress relief. So it's not just golf, various things. Maybe if I have one, it's golf, then motorcycling, then the gym." He also noted golf's contribution to self-development.

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The important thing is that we as humans have hobbies. Hobbies are for stress relief. So it's not just golf, various things. Maybe if I have one, it's golf, then motorcycling, then the gym.