Good architecture is like good art

Yves Suter, CEO of Hartl Haus, sees significant future potential in real estate located away from current popular areas. He believes that advancements in technology and mobility, including autonomous transport, remote work, and artificial intelligence, will continue to reshape how and where people work. Suter notes that cities are increasingly pushing out the middle class, becoming accessible only to the very poor or very wealthy.

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A location is exciting... when it lies somewhat outside the current hotspots.

When considering real estate investments, Suter prioritizes sustainability above all else. He credits his childhood experiences, cycling through an industrial site, with instilling this value. For him, the smart use of sustainable materials like wood and the integration of renewable energy sources are non-negotiable aspects of any property.

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The smart use of sustainable materials, like wood, renewable energy supply, that is non-negotiable for me in a property.

Suter draws a parallel between good architecture and good art. He suggests that universal acclaim is not the primary goal. Instead, he believes that once architecture finds its passionate audience, a world of possibilities opens up. Hartl Haus, he explains, typically creates its "art pieces" for a small but highly engaged clientele, whose appreciation is the ultimate reward.

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Good architecture is like good art – universal praise and recognition is never the goal.