Greed overtakes authority in Morocco's Ourika Valley

Visitors to the Ourika Valley in Morocco are facing what a local consumer protection group calls "rampant greed and exploitation." The Moroccan Association for the Protection and Guidance of Consumers in the Marrakech-Safi region has voiced deep concern over excessive charges imposed on tourists and locals alike. The association reported that visitors are being forced to pay nearly 100 dirhams (approximately $10) simply to sit by the riverbanks. Additionally, parking fees have reportedly reached 20 dirhams. The group condemned these charges as "blatant occupation of public water property" and a significant drain on the purchasing power of Moroccan families. They also criticized arbitrary price hikes for parking, restaurant meals, and recreational services within the resort, all without legal justification. The association is urging regional and local authorities to take immediate and strict action. They call for the activation of monitoring committees, price controls, and penalties for offenders. Furthermore, they demand a thorough investigation into the permits for operating parking lots and recreational areas, insisting on the mandatory display of official price lists as required by law. The group warned that these practices could severely damage the reputation of domestic tourism in the region and negatively impact efforts to boost the sector.

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We are following with great concern and deep indignation the escalating and justified discontent of citizens and visitors due to the manifestations of greed and random exploitation in the Ourika tourist resort.