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Greek summer sales start July 13 with strict pricing and operating rules
🇬🇷 Greece /Economy & Trade

Greek summer sales start July 13 with strict pricing and operating rules

From Ta Nea · () Greek

Translated from Greek, summarized and contextualized by DistantNews.

At a glance

News Named sources Context piece
  • Summer sales in Greece will begin on July 13 and run until August 31, with optional store openings on Sunday, July 19.
  • Retailers must display the previous lowest price for 30 days before any discount, as mandated by law.
  • The Thessaloniki Retailers Association advises stores to close by 6 PM on the first Sunday of sales and warns of strict penalties for non-compliance.

Summer sales in Greece are set to commence on Monday, July 13, and will continue through August 31. During this period, commercial stores will have the option to open on the first Sunday of the sales, July 19. The Thessaloniki Retailers Association (EST) has recommended that stores close by 6 PM on this optional Sunday, although the law permits operation until 8 PM.

The EST has issued a statement to both retailers and consumers outlining the legal framework governing this year's sales, based on Law 4177/2013. A key provision, Article 9i of Law 2251/1994 as amended by Law 5111/2024, mandates that all price reduction announcements must include the previous price. This refers to the lowest price at which the product was offered in the 30 days preceding the start of the sales period.

In every case, the previous price must always be displayed, as stipulated by the legislation.

— Thessaloniki Retailers AssociationEmphasizing the legal requirement to show the prior price during sales.

According to the new Code of Conduct (Government Gazette 66877/30-8-2024), price reductions can be presented as a percentage discount, a specific amount, or by clearly stating both the new and previous prices. However, the law consistently requires the display of the prior price. For products available for less than 30 days, the lowest price since their market introduction will be considered. Special provisions apply in cases of successive price reductions.

The Thessaloniki Retailers Association urges businesses to exercise meticulous attention to these regulations concerning sales and price reduction announcements. They emphasize that penalties for violations are particularly severe, underscoring the critical need for full compliance with the current legal framework. This ensures fair competition and protects consumer rights during the sales period.

The penalties for violations are particularly severe, highlighting the need for compliance with the current legal framework.

— Thessaloniki Retailers AssociationWarning retailers about the consequences of non-compliance with sales regulations.
DistantNews Editorial

Originally published by Ta Nea in Greek. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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